We all know the situation: You find a bug on Facebook. You submit a bug report with the bug tracker. You’re looking forward to an answer. You’re not receiving an answer (in a satisfyingly short amount of time). So, why not hack the ecosystem and improve reaction times?
It’s been a really long time since my last life hack. So, without further ado, here’s the story of my latest one: How to attract more devs to your bug reports!
A couple of weeks ago, Facebook sent an email in which they asked me to take part in a survey. In return, they gave me a $75 voucher for Facebook ads. Whoop whoop! That sounded awesome! Few days later, I received the voucher. (BTW: Thanks, Facebook!)
In the meantime, we reported a new bug that was super annoying for us. We hoped to get it fixed quickly, but unfortunately, at the time of writing, it is still open.
So I thought: why not use the Facebook voucher to create an ad to attract all the eager Facebook employees out there! So I planned to place a wonderful website-link RHC (right hand column) ad in their newsfeed.
First things first: I needed a text for the ad. So I came up with the following wording: “Make FB a better place – Why not fix this bug, which is open since March 19th and really a bummer for us!”
Next: I needed an image for the ad to be more engaging. After searching for Uncle Sams “We want you” on Google, I figured that I should use Facebook’s proposal to use their own Stock pictures (provided by istockphoto, IIRC). Since the ad is probably seen by more men than women, I decided to use a picture of a young woman instead of old Uncle Sam for even more conversion!
Last step: Appropriate Targeting! I used the “working” condition to restrict only user who work for “Facebook”, “Facebook HQ” or “Facebook Developers” and received 146.000 users as potential reach. That was too much! I needed to go deeper! So I targeted again and restricted the users’ location to “Menlo Park”. Still 4600 people left.
Finally, I realized what I was missing. I wanted to attract devs who care and really want to fix things! So, I also restricted the ad to be only shown to Facebook employees who like the “IFixit” page on Facebook! Boooom! < 1000 people. There we go!
Within just 5 minutes, the ad was approved and subsequently displayed to a Facebook developer! Awesome.
In just a few steps I hacked the ecosystem and created a win-win situation for everyone:
- Facebook received feedback via the survey they sent out to me.
- Facebook gave (virtual) money to me.
- Facebook received (virtual) money from me (via ads)
- Facebook employees are currently receiving really engaging ads in their RHC
- My colleague’s bug report is currently receiving an attention boost
- At the moment of reading, an Facebook employee might really likes my idea of this type of ad for open bugs
- I had a quick work break for half an hour!
So guys, what do you think about this idea? Here’s the result: