Hashtag Campaign Case Study: #einlebenlang

The Rubbellos community was challenged to post all their dreams & wishes they could realise with a life-long supply of lottery scratch tickets (the “Rubbellos”). Posts were published to Facebook, Twitter, Google+ or via email – all connected by the hashtag #einlebenlang (“a life long”). More than 20.000 posts were collected & displayed on the campaigns microsite! Thanks to our client Österreichische Lotterien, we’re able to publish detailled numbers regarding traffic, referrals etc. in this case study!

About Author

Michael Kamleitner

Michael Kamleitner is CEO & Product Manager at Swat.io, a Social Media Management solution that’s helping companies to improve their customer support & content management on Facebook, Twitter, Instagram and others. Swat.io is currently used by companies such as 3Österreich, Hitradio Ö3, ÖBB, Focus Online and Burda Intermedia. Follow Michael on Twitter, Facebook or Google+!

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